The Swedish Forest Industries Federation and the Finnish Forest Foundation are currently driving a television campaign in France designed to inspire Frenchmen to build more in wood.
The campaign ‘Je dis OUI au bois pour dire NON au CO2!’, (‘I say YES to wood to say NO to CO2!’), aims to position wood as an environmentally friendly material.
With an annual import of 3.9 million m3, France is one of the largest markets in Europe for sawn softwood and the country is therefore an important and growing market for the Swedish and Finnish forest industries.
The campaign in France is the biggest European investment for 2010, for both the Swedish Forest Industries Federation and the Finnish Forest Foundation.
“The French government’s decision to increase the proportion of wood in French buildings means that the market for Swedish and Finnish wood products in France has fantastic potential,says Mikael Grevesmühl, ceo of Stora Enso Bois.
